Current location:International Inquest news portal > travel
IMAX announces new venues in China, expresses confidence in market
International Inquest news portal2024-05-21 06:55:51【travel】5People have gathered around
IntroductionRich Gelfond, CEO of IMAX, has expressed confidence in the Chinese film market while announcing more
Rich Gelfond, CEO of IMAX, has expressed confidence in the Chinese film market while announcing more venues in the country at the annual CinemaCon 2024 convention and trade show in Las Vegas.
A Bona IMAX theater in Hangzhou, Zhejiang province. [Photo courtesy of IMAX China]
According to Gelfond, moviegoing has made a remarkable comeback in China. In recent months, the large premium screen format has consistently achieved strong box office results in China, earning over $19 million from Christopher Nolan's Oscar-winning "Oppenheimer" and more than $15 million so far from Denis Villeneuve's critically acclaimed sci-fi epic "Dune: Part Two." Impressively, IMAX accounted for a significant portion of the box office earnings for both films, despite accounting for less than 1% of China's total screens. For "Oppenheimer," IMAX garnered 30% of the opening weekend box office. Similarly, for "Dune: Part Two," IMAX earned 33% of the opening weekend and 35% of the second weekend's earnings.
IMAX also saw success with "Godzilla x Kong: The New Empire," which earned $7.3 million at the box office during the three-day opening weekend, the highest in China for a Hollywood title since "Avatar: The Way of Water" and the best opening for the franchise. In March, IMAX China experienced its best performance for the month since the pandemic, driven by "Dune: Part Two" and "Godzilla x Kong: The New Empire," reaching $28 million.
Additionally, IMAX is ramping up its efforts in local language productions. During the highly lucrative Spring Festival, the company released IMAX versions of several Chinese blockbusters, such as Jia Ling's "YOLO," Zhang Yimou's "Article 20," Han Han's "Pegasus 2," and the animated feature "Boonie Bears: Time Twist."
As a result of the promising future, during CinemaCon on April 10, IMAX and Bona Film Group announced an expansion of their partnership with an agreement for three new venues in China, set to begin operations in 2026. These new locations across China will be equipped with IMAX with Laser, the company's most advanced experience.
"As IMAX continues to expand further into Chinese films, local language releases from countries including Japan, and new experiences, it's clear that our value proposition for Chinese moviegoers and the opportunity for our business in China are strong," Gelfond said.
"Bona Film has always been committed to providing a premium film experience for audiences," stated Yu Dong, chairman of Bona Film Group. "As the most iconic immersive cinematic experience, IMAX delivers unmatched entertainment value that meets the wide-ranging demands of moviegoers. We believe this expanded partnership with IMAX will drive the continued growth of moviegoing enthusiasm and further strengthen the market."
IMAX and Bona Film Group's partnership has flourished since 2012. The new deal will bring their total number of IMAX locations to 36. This latest agreement, the first between the two companies since the pandemic, highlights the rebound of China's box office and underscores the growing demand among Chinese audiences and exhibitors for the premier movie-watching experience.
Address of this article:http://costarica.fidosfortywinks.com/article-86e199861.html
Very good!(98)
Related articles
- Yu Darvish extends scoreless innings streak to 25 in Padres' 9
- AP Week in Pictures: Global
- Elias Díaz gets key hit as the Rockies rally for a wild 10
- AP Week in Pictures: Asia
- Devout Christian doctor, 68, who punched dementia
- Roger Goodell envisions more overseas games, more streaming and more cities hosting the NFL draft
- Rory McIlroy and Shane Lowry share lead in team event at TPC of Louisiana
- Almost 100,000 elderly patients endure 12
- Baby Reindeer's real
- Bears banking on Caleb Williams after taking the 2022 Heisman winner with No. 1 pick in NFL draft
Popular articles
Recommended
Siblings trying to make US water polo teams for Paris Olympics
Police officers who Tasered 93
Alabama lawmakers advance bill that could lead to prosecution of librarians
Brent Burns, Dmitry Orlov help Hurricanes hold on to beat Islanders 3
Celebrity birthdays for the week of May 26
Elias Díaz gets key hit as the Rockies rally for a wild 10
Colts take first defensive player of NFL draft, UCLA edge rusher Laiatu Latu at No. 15
Pictured: Plant
Links
- Biden awards Presidential Medal of Freedom to these 19 people
- José Soriano pitches 6 sharp innings as the Angels beat the Guardians 6
- New Seattle coach Mike Macdonald takes it all in during first day of Seahawks rookie minicamp
- Former New York Giants player Aaron Thomas, who caught 35 touchdown passes, dies at 86
- Mississippi city council member pleads guilty to federal drug charges
- Fulton County officials say by law they don't control Fani Willis' spending in Trump case
- Barry Manilow has to book back
- BORIS JOHNSON: Our desperate fight to save Donny the dying duckling
- Dodgers two
- DeLuca has 3 RBIs in season debut after being out with broken hand and Rays beat Mets 10